Privacy Policy

Welcome to Bally Casino. This Privacy Policy explains how our informational iGaming affiliate website operating in the United Kingdom collects, uses, and protects user information. The policy applies to all visitors accessing Bally Casino and related internal pages, including our Contact Page.

We are committed to transparency and responsible data handling in line with UK GDPR requirements. As an affiliate and informational gambling resource, we do not operate betting services directly but may process limited user data to improve site performance, analytics, and affiliate tracking efficiency.

Information We Collect and Process

Our website collects primarily non-personal data to ensure optimal performance, user experience improvements, and analytical insights. This includes device type, browser information, anonymised IP data, and general usage behaviour across pages and content sections.

We may also process limited personal data only when voluntarily submitted via forms such as contact requests. This information is strictly used for communication purposes and is never sold or shared with unauthorised third parties outside defined operational needs.

The types of data collected may include:

• Anonymous analytics and session tracking data
• Cookies and local storage identifiers
• Contact form submissions (email and message content)
• Referral and affiliate tracking parameters

Cookie Usage and Tracking Technologies

We use cookies to enhance site functionality, track performance metrics, and understand how users interact with our content. These cookies help us improve navigation, optimise load speed, and deliver relevant affiliate recommendations.

Users can manage or disable cookies through their browser settings at any time. Additional guidance is available via external resources such as All About Cookies, which explains how cookies function and how to control them effectively.

Another helpful resource is Your Online Choices, which provides tools for managing behavioural advertising preferences across multiple platforms and networks.

Purpose of Data Usage

We use collected data primarily to enhance website functionality, ensure content relevance, and maintain secure access to our informational services. This allows us to optimise user experience and improve navigation across gambling guides and casino-related content.

In addition, anonymised data may be used for performance analytics and affiliate tracking, ensuring proper attribution when users are redirected to third-party gambling partners.

Key purposes include:

• Improving website usability and content structure
• Monitoring performance and technical stability
• Supporting affiliate marketing operations
• Enhancing security and fraud prevention

Legal Grounds for Processing (UK GDPR Compliance)

We process data in accordance with the UK General Data Protection Regulation (UK GDPR). The legal bases for processing include legitimate interest, user consent, and compliance with applicable legal obligations.

For more information about UK GDPR principles, users can refer to the Information Commissioner’s Office (ICO), which provides official guidance on data protection rights and responsibilities.

We ensure that all data processing activities are proportionate, transparent, and aligned with the expectations of users visiting informational gambling websites.

Third-Party Services and External Providers

We may use third-party services such as analytics providers, hosting infrastructure, and security tools to maintain website functionality. These services operate under their own privacy policies and compliance frameworks.

Examples include Google Analytics for traffic analysis and Cloudflare for security and performance optimisation. These tools help us maintain a stable and secure browsing environment for all users.

Relevant regulatory references include the UK Gambling Commission, which provides oversight guidance for gambling-related content, and the ICO for data protection compliance standards.

Affiliate Disclosure Statement

Bally Casino operates as an informational and affiliate-based website. This means we may include links that redirect users to third-party gambling operators where we may receive a commission for qualified actions.

These affiliate relationships do not influence our editorial content. All reviews and informational materials are produced independently to ensure accuracy, transparency, and user trust.

Users are encouraged to review the terms and privacy policies of any third-party sites they visit through our affiliate links.

Security and Data Protection Measures

We implement appropriate technical and organisational measures to safeguard user data. This includes SSL encryption, secure hosting environments, and restricted access controls for data processing systems.

While we take reasonable steps to protect information, no online system can guarantee absolute security. Users share information at their own discretion when using contact forms or interacting with external links.

Our security approach focuses on:

• Encryption of sensitive communications
• Regular monitoring of system vulnerabilities
• Minimal data collection principles

Data Retention Policy

We retain personal data only for as long as necessary to fulfil its intended purpose. Most technical and analytics data is stored in anonymised or aggregated form and used for performance evaluation.

Contact-related data is retained only for the duration required to resolve user enquiries and is securely deleted thereafter unless legal obligations require longer storage.

Cookies are stored according to their predefined expiration periods and can be removed manually by users at any time through browser settings.

User Rights Under UK GDPR

Users have the right to access, correct, or request deletion of their personal data in accordance with UK GDPR regulations. Additional rights include data portability, restriction of processing, and objection to specific uses of personal data.

Requests related to data rights are handled promptly and in accordance with legal obligations. Users may also lodge complaints with the ICO if they believe their rights have been violated.

We ensure full cooperation with all legitimate data subject requests submitted through appropriate communication channels.

Protection of Minors

Our website is strictly intended for users aged 18 and above. We do not knowingly collect or process data from individuals under the legal gambling age in the United Kingdom.

If we become aware that data has been collected from a minor, it will be deleted immediately in compliance with applicable regulations. We encourage parents and guardians to monitor online activity and ensure responsible internet usage by minors.

External Website Disclaimer

Our platform may contain links to external gambling operators and third-party websites. We are not responsible for the content, policies, or practices of these external services.

Users should review the privacy policies of any external websites they visit, as their data handling practices may differ significantly from ours. We do not endorse or guarantee the accuracy of third-party content linked through affiliate references.

Policy Updates and Revisions

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in legal requirements, operational processes, or service improvements.

Any updates will be posted on this page with a revised effective date. Continued use of the website constitutes acceptance of the updated policy terms. Users are encouraged to review this page periodically to stay informed about how their data is handled.

Contact Information

If you have any questions regarding this Privacy Policy, you can reach us via our Contact Page or through our support channels.

Support is available 24/7 via live chat or email at [email protected]. You may also contact us by post at: Gamesys Operations Limited Suite 2, Floor 4, Waterport Place, Gibraltar.

We aim to respond to all privacy-related enquiries in a timely and professional manner.